Guide to the
​Madison Indiana Area

The first edition of this magazine was published in 2018. For this edition Cassey created the cover of the magazine by taking a landscape image and photoshopping additional grass and sky for better formatting of the cover photo. She designed the maps in the back of the magazine, naming her "Cartographer" for the publication. Cassey also assisted in directing content and design for the magazine, contributed photography, and wrote and proofed articles. 
     - Programs used: Adobe Lightroom, Adobe              Photoshop, and Adobe Illustrator.
For the second edition (2019), Cassey created the cover in Adobe Illustrator by taking a photo manipulated in Photoshop (added sky and adjusted colors) and formatted for the publication's specifications. Like the first edition, she assisted in directing content and design, contributed photography, wrote and proofed articles, as well as being the cartographer.
     - Programs used: Adobe Lightroom, Adobe              Photoshop, and Adobe Illustrator.
The third edition will be published in October 2020. For this edition Cassey was given more responsibility for the project and took on the roles of Lead Content Director and the Editor, Art Director, and Designer. She also maintained attribution of Cartographer, contributing photographer, and contributing writer. 
     - Programs used: Adobe InDesign, Adobe                  Lightroom, Adobe Photoshop, and Adobe              Illustrator.
First Edition Online Issue

Second Edition Online Issue

Third Edition Online Issue: COMING SOON!

Main Street Vinyl Event & Artist Banners

Cassey collaborated with the Community Relations Director at the City of Madison to redesign event banners which were hung on lamp posts along Main Street. She communicated with over 15 different organizations to create mockup designs for their events. Cassey used Adobe Illustrator to create the designs then sent compressed PDF proofs of the banner to the event organizers for review. Once the final design was approved she prepared the banners for print on vinyl per the printing company's specifications (keeping in mind space for bleed, grommets, and additional design for the wrapping at the top of the banner.
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For the Artist's Banners, Cassey worked closely with the Madison Area Arts Alliance, Madison Main Street Program, and the City of Madison to create a grant proposal to fund banners for intersection light poles along Main Street. The project was approved by OCRA (Office of Community and Rural Affairs) and granted funding. Cassey designed approximately 24 banners with local artist's work. Included on the banner design were the artist's name and one of the three designations the City of Madison has received (Arts & Cultural District, National Historic Landmark District, and Indiana Stellar Community Designation).

Madison Market Business Plan Presentation

Cassey's 2017 Senior Business Strategy Class at Hanover College had one overarching project for the semester: to create a Business Strategy for a local organization. The class worked with Madison Consolidated High School's Career and College Readiness Coordinator to come up with an Entrepreneurial Pathway by providing a curriculum that teaches essential business skills as well as opening a student-run grocery store in downtown Madison to create a highly cultivating, experiential, and unique program.

Cassey's main portion of the project was to design and layout the classes final presentation. She took an image of the building and photoshopped it to show how the building could look for the student's "Madison Market." She created the Madison Market logo, the building layout sketch, and was part of the "Art Academy" team which brainstormed the curriculum for that portion of the Market.
madison_market_presentation.pdf
File Size: 242423 kb
File Type: pdf
Download File

Other Print Ready Designs

To edit, simply click directly on the text and add your own words to tell the world.
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2020 Annual Dinner Invitation - Printed on gold heavy cardstock
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2020 Annual Dinner signage at photo booth - Printed on 18x36 black foamboard
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2020 Annual Dinner bar signage - Printed on 8.5x11 black cardstock with gold foil
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2019 Soup Stew Chili & Brew Festival RoundAbout paper advertisement - 2 Color, 1/4 page ad, 6"x7"
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2019 Soup Stew Chili & Brew Festival poster - Printed on 11x17 gloss paper and matte paper
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2019 Women in Business Luncheon Flyer - Printed on 8.5x11 white cardstock